Sales, proceeds and payouts.
Three numbers to keep separate.
A busy show can produce strong ticket sales while cash is still held by the ticketing provider. Reading the report correctly starts with separating activity from money received.
Start with gross ticket revenue
Gross is the sales amount reported by the source. Check whether it includes tax and whether refunded transactions have already reduced it. Those definitions determine which fees and refunds can be deducted without counting them twice.
Read the deductions
Ticketing and processing fees, plus distinct refunds, reduce gross to estimated net proceeds. An absent fee or refund field is missing information, not evidence that the amount is zero. Use the source’s amounts rather than an assumed percentage.
Then review payouts
A payout field may describe an event total, a settlement transfer or a repeated header. Count each amount once. A source status such as “paid” describes the source’s record; matching the deposit to the bank requires reconciliation.
Expected dates need a source
Cash shows scheduled payouts only when the file provides an expected status and a valid date. Event dates and past patterns do not establish the next deposit date. Holds, reserves and later adjustments can affect timing.
Make the monthly check repeatable
Use consistent detail rows, remove subtotals, choose one currency and confirm the mappings. Review totals by event and month, then compare them with the original report. Create a free Cash report for a clearer view of that activity.
